Characterised by soft, rounded sans-serifs, such as Helvetica Rounded and Arial Rounded.
- Skype: internet telephony
- Font: Helvetica Rounded Bold
- Twitter: 140-character connections
- Font: Custom font, somewhat similar in appearance to Softmachine
- Myspace: a place for friends
- Font: Arial Rounded Bold and Bell Gothic Black
- Eventful: discover events in your area
- Font: Arial Rounded Bold
These logos riff on the techno-aspect of the internet with their Futura-inspired fonts.
- Lastfm: Personalised internet radio
- Font: ITC Ronda (customized); alternate is Avernus
- Photobucket: photo-sharing
- Font: Digital Sans Rounded(?)
- This cluster of logos make use of standard typefaces such as Trade and News Gothic, Frutiger, Avenir, Interstate, FF Meta, FF DIN, and Helvetica.
- Youtube: Video sharing
- Font: Alternate Gothic No. Two
- Dropbox: file sharing online
- Font: Segoe UI Condensed Bold (??)
- Flickr: photo-sharing
- Font: Frutiger black
- Linkin: Professional networking Font: ???
These logos stand out because of their non-standard use of typeface.
- Facebook: Social networking site Font: Font: Klavika (customized)
- Vimeo: Video-sharing Font: Font: Black Rose (customized)
- Wikipedia: The Free (and open source) Encyclopedia Font: Hoefler Text
Most Web 2.0 logos come with a matching icon, to be posted on other sites as a quick link to your site. There are noticeably formulaic: here are just a few.
- Myspace!
- Twitter!
- Eventful!
- Last.fm!
- Facebook!
- RSS feed!
- Vimeo!
- LinkedIn!
